Rightmove supports two different things under the same heading, and they behave differently once a buyer clicks. A YouTube or Vimeo URL is embedded directly in the property details page. Any other secure link, including a hosted 360 tour, opens in a separate pop-up window. Neither is better for every listing, but knowing which one a given URL will trigger avoids a surprise after publishing.

Before starting: which route applies

This is the step that catches people out. There are two ways a listing gets onto Rightmove, and they do not share the same method for adding media.

  • Listings managed in Rightmove Plus. Add the tour through the Plus interface, as described below.
  • Listings sent by an automatic data feed from a CRM or property software supplier. The tour has to go through the feed as well. Adding it in Plus will not work, and in most setups the next feed run overwrites whatever was entered by hand.

If listings appear on Rightmove without anyone typing them in, it is a feed. Check with the CRM supplier for the field name they use, which is commonly a virtual tour or media URL field on the property record.

How does the listing reach Rightmove?Typed into Rightmove PlusSomebody keys the listing inSent by a CRM data feedIt appears without being typedAdd it on the Media tabURL plus a caption, then SaveAdd it in the feedAsk the CRM supplier for the field
The overwhelmingly common reason a tour never appears is taking the left branch on a listing that arrived by the right one. Entering a URL in Plus on a feed-managed listing does nothing, and the next feed run usually overwrites it.

Adding a tour through Rightmove Plus

  1. Sign in to Rightmove Plus.
  2. Find the property and open it, either by clicking the property image or the first line of the address.
  3. Open the Media tab. The Basic Information tab handles address and price, so it is the wrong place for this.
  4. Paste the tour URL into the virtual tour or video field.
  5. Add a caption. This is visible to buyers, so “360° tour of the whole property” beats “tour”.
  6. Save.

Rightmove documents this process in its own agent hub guide. Portal interfaces change, so treat the official page as the authority if the screens no longer match.

What makes a tour link work

A tour URL needs three properties to survive on a portal, and a link that fails any one of them will look broken to a buyer even though the tour itself is fine.

  • HTTPS. An insecure link will be blocked or warned about by the buyer’s browser.
  • No login. Anything behind a sign-in wall is unusable for a portal audience. Test the link in a private browsing window before saving it.
  • Works on a phone. Most portal traffic is mobile. A tour that needs a desktop, an app, or a plugin will lose the majority of the people who click it.

A fourth property matters for how the listing feels rather than whether it works: loading speed. A buyer who taps a tour link on a mobile connection and waits several seconds on a blank screen usually goes back to the photos.

A fifth is worth checking on any platform before committing to it: what happens to the link when the hosting stops. Several tour platforms charge per tour per month, so a listing from two years ago is either still costing money or is now a dead link on a portal page. Spatia includes hosting in the one-off cost of the tour, which is the difference between a marketing cost and a subscription that grows with every property you have ever listed.

Unbranded versus branded links

Some portals and some agency agreements require an unbranded tour, meaning one with no agent contact details, logo, or call to action inside it. Rightmove is generally relaxed about this for tour links compared with the rules in some overseas markets, but branding inside a tour can still cause problems where a property is listed by more than one agent.

The practical answer is to keep the tour itself clean and let the listing page carry the branding. The tour is the property; the portal page is the agency.

Common reasons a tour does not appear

  • The listing comes from a feed. By far the most common cause. See above.
  • The URL was entered on the wrong tab. Media, not Basic Information.
  • The link redirects. Shortened links and links that bounce through a tracking domain sometimes fail. Use the direct URL.
  • The tour is not published. Many tour platforms, including Spatia, separate building a tour from publishing it. An unpublished tour link is private by design.

Adding the same tour elsewhere

A hosted tour is one URL, so the same link can go on a Zoopla listing, the agency website, an email, and a WhatsApp message without regenerating anything. The Zoopla process is similar but uses a differently named field and has its own quirks around video players.

If the sticking point is not the upload but the fact that nobody at the branch owns a 360 camera, that is a solvable problem now: a 360 tour can be built from ordinary listing photos.

That is what Spatia does. The photographs already taken for the listing are merged into a navigable panorama per room and published at one HTTPS link that meets every requirement above: no login, mobile-first, and hosted for the life of the tour at no extra charge. No appointment to book, so the tour can be on the Media tab the same day the listing goes live rather than the following week. The three routes compared by effort are here.